![]() ![]() “What we really wanted to do was create the most simple, friction-less experience for people as you’re looking for wigs because usually, you’re searching for thousands of retailers while trying to figure out the right option for you,” said co-founder and CEO Isoken Igbinedion, who created Parfait alongside CTO Ifueko Igbinedion, COO Marlyse Reeves, and CMO Simone Kendle. As the world’s first artificially intelligent (AI)-powered hair -tech for Black women by Black women, which has been endorsed by tennis champion and style icon Serena Williams, Parfait prioritizes the cultivation of a symbiotic relationship between beauty and technology while creating an algorithm that will revolutionize the way tech interacts with communities of color. While accurately assessing its consumer, Parfait successfully virtually sizes the wig to your unique head shape and matches the lace to the user’s skin tone. Thankfully, the “Collide” singer‘s bad taste for wigs and fear of being snatched (in the worse way) is a thing of the past now that she has launched an exclusive partnership with Parfait, the first-ever direct-to-consumer wig customization platform. Sometimes people hug you or while you’re on stage, that’s definitely my worse fear.” “That’s a fear of mine – getting snatched by accident. “I’m so conscious of, ‘What if somebody takes it?,'” Skye said laughing, but serious. To this day, she confided in Girls United that she will ask to get her wig sewn down in an effort to keep it from sliding back. When people are growing, everyone’s getting used to it and how they do hair.” Admittedly, younger Skye didn’t know as much about wigs as she wanted to, especially because she would typically opt to get sew-in weaves. “I think I tried to get a lace front – and I won’t say who, but today, they’re really big and they’ve grown – but it was like way, way, way back. “I remember my first wig memory because it was traumatizing,” the grown-ish star said in fear. ![]() Unfortunately, like most of us, Justine Skye‘s first wig experience was not a positive one. ![]() “My mission is to learn how to put on my own wig,” the singer told GU. ![]()
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